Dunkin’ Donuts is planning to open a new location in Pasadena, Calif., with a sign that shortens the restaurant’s name to Dunkin’. The company says it is a one-off and reflects the franchise owner’s desire to reinforce Dunkin’s beverage-led focus. However, the company touts on its website ”the progress we have made on our multiyear plan to transform Dunkin’ Donuts U.S. into a beverage-led, on-the-go brand.”