• by Steve McClellan  @mp_mcclellan, August 2, 2017

Jack Link’s is out with a new campaign dubbed  “Versus” — from agency Carmichael Lynch — that takes a tongue-in-cheek approach to nutrition facts while illustrating the upside of portable protein snacks.

A batch of new spots airing nationwide reprise the line “Beats the snack out of other snacks” and show the benefits of Jack Link’s Jerky in relationship to other snack options that are less portable and lower in protein. 

In Protein Detector, a woman is shown using said device on snacks, to prove Jack Link’s Jerky beats the snack out of other snacks.  And Microscope shows what happens when you put some Jack Link’s Jerky under a microscope.

In the Polygraph spot, different snacks are given the third degree. And some weren’t truthful.

And in Speed Gun, hamster wheels and science are used to prove Jack Link’s Jerky has less sugar than snacks with more sugar.  Have a look and some laughs.