Around the Net
Adidas, Major League Soccer Sign $700 Million Deal
- NYSportsJournalism.com, Tuesday, August 8, 2017 8 AM
Calling it the company’s "largest-ever investment in North American soccer," Adidas has signed a six-year extension to its current deal with Major League Soccer. The alliance, which dates back to the league’s inception in 1996, now runs through 2024. Financial terms were not shared. Industry analysts put the value of the extension at $700 million.
