Rather than chase consumers away, advertising on Web sites can drive consumers to visit those sites and spend more time there, according to a report released Wednesday by the Online Publishers
Association. For the study, "Online User Experience Study," the Online Publishers Association and the Media Management Center at Northwestern University surveyed 2,215 online users and conducted
in-person interviews with 65 respondents. Researchers questioned respondents about their experiences at 39 different sites in seven categories: national news, local news, aggregated news,
entertainment, games, visits, finance, and lifestyle. -- Wendy Davis
