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Can Lebron James Save His Sneaker Line?

  • Complex, Monday, October 2, 2017 8:09 AM

Save for a select few models—the Air Zoom Generation, the LeBron VII, much of the recent Soldier line—James’ signature line has mostly proven that the best way to support your favorite player is buying his or her jersey. Sneakers designed to survive the punishment a 6’8”, 275-pound guy like James dishes out on a nightly basis aren’t easily scaled down for smaller ballers, let alone slimmed down to fit current trends.

 

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