Media Planning Group is tapping former Aegis Media UK CEO Mark Craze to work alongside the Havas' media shop's current UK CEO, Marc Mendoza. Craze, who was CEO of Aegis Media UK until April
2004, joins MPG UK on 1st July. He will work in with Mendoza on a new three-year growth plan to achieve what the pair calls a "fundamental step change" at MPG. Each will take on the newly
created title of managing partner.
Mendoza will concentrate on operations, client service and existing clients, while Craze will focus on strategy, implementing the development plan and
new business and services, an MPG spokesman said.
--David Kaplan
