Former BBM Canada research executive Pat Pellegrini has joined TNS Media Research as senior vice president of TNS Media Research. Pellegrini will be responsible for overseeing all aspects of TNS Media
Research's methods and procedures, as well as the development of new applications in the area of audience measurement. A 10-year research veteran, Pellegrini was recently vice president at marketing
researcher BBM Canada. He was the chief designer on all research projects, including oversight of the introduction and ongoing evaluation of the Personal Portable Meter. --D.K.
