Around the Net
From Intern To CMO At Frito-Lay In 12 Years
- Marketing Land, Monday, January 8, 2018 8 AM
Jennifer Saenz says the brand has become much more sophisticated while, at the same time, the amount of available consumer behavior data — and how the brand engages with consumers — is radically different. “There was no smartphone when I started, and now that’s pretty much what we think about and talk about all day, every day.”
