Around the Net
USOC, NBC, Marketers Ready For Paralympics
- NYSportsJournalism.com, Thursday, March 1, 2018 8 AM
NBC Sports’ platforms will air more than 250 hours of the PyeongChang Paralympics, beginning with the March 9 Opening Ceremony and running through March 18. Toyota will be NBC Olympics' presenting sponsor of the Paralympics and the exclusive auto advertiser across the linear and digital networks of NBCUniversal. The Hartford and Kellogg are among the other marketers prepping campaigns.
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