That "meow" you hear coming from your neighbor's office may be a part of Nestle Purina PetCare's latest interactive initiative. Barks, meows, jingles and audio pet care tips are front-and-center on
the new Purina.com Web site, unveiled this week. But these content bites aren't meant to be accessed via the Web. They're podcasts, ringtones, wallpapers, and SMS alerts, created with the help of
Purina interactive agency of record Arc Worldwide, a Publicis company.
Read the whole story at ClickZ, July 1, 2005 »
