Scarborough Research, producer of local market media and product usage studies that are the bible planning newspaper advertising buys, Wednesday announced plans to form a Newspaper Advisory Board,
representing research, sales and marketing executives from newspapers. Ironically, Scarborough had already begun forming similar committees to represent the interest of other media. The first meeting
of the new newspaper board is scheduled for September 13-15, 2005, and the process for seeking board members has begun. -- JM
