The mobile phone appears to be making headway as an advertising delivery system as growing numbers of major marketers launch summer campaigns designed for the "third screen." Along with McDonald's,
marketers including Masterfoods, Timex, Coca-Cola Co., Heineken and Johnson & Johnson are readying promotions that encompass everything from mobile games to ring-tone giveaways and text-in trivia
contests and sweepstakes.
Read the whole story at Adage.com, July 11, 2005 »
