About nine months ago, newly hired WhenU CEO Bill Day decided he was going to clean up his company's reputation. WhenU, a 5-year-old, so-called adware company that makes its money by selling targeted
advertising delivered to PCs via software that's sometimes unknowingly downloaded by Web surfers, was becoming persona non grata with Web surfers tired of unsolicited pop-up ads. So Day changed his
company's policy for installing software and started notifying Web surfers of downloads, weeded out some ad distributors with questionable track records, and even posted a toll-free number on every
pop-up ad for customer complaints.
Read the whole story at Cnet, July 12, 2005 »
