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Will John Hancock's Tying Insurance Premiums To Fitness Affect Industry?

As of September, John Hancock is including its Vitality health incentive program, which customers had to opt into in the past, in all its policies from here on out. “Policyholders can share personal health information, like their daily diet and data from fitness trackers, and be rewarded for healthy lifestyle choices through prizes and lower premiums,” according to the Los Angeles Times. The change has experts questioning whether there might be a ripple effect in the rest of the industry.

 

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