Few advertisers outside of drug companies and carmakers need to run fine print with their television ads. Then again, music network Fuse is not your typical advertiser, as its new campaign makes
clear. In a spot sure to rile PETA, two juvenile delinquents are shown hooking up rabbits to parachutes and pitching them off the roof. The latest Fuse campaign - which carries the tagline "Amusing
you in ways others can't" - is intended to court young, male viewers and is part of a back-to-school push that encompasses print, radio and outdoor, as well as street marketing.
Read the whole story at New York Post, August 5, 2005 »
