In what some experts see as the first of many blows for big consumer magazines, BusinessWeek was found to have missed its rate base in 12-month period an average of 4.5 percent a week in a revised
audit issued quietly last week by the Audit Bureau of Circulations. The development is likely to send shock waves across the industry because BW is one of the first major titles to report under new,
tougher guidelines on paid circulation issued recently by the ABC, which is one of the major circulation monitoring agencies for daily newspapers and consumer magazines.
Read the whole story at The New York Post, August 8, 2005 »
