A new Procter & Gamble brand, DS3, will include eight liquid-free cleaning products for personal care and the home. The compact size makes them travel-friendly. The products are made with
technology that eliminates water from the final product, removing 80% of weight while reducing 70% of space required, which should make it easier and cheaper for P&G to ship to retailers or
consumers. The company notes that DS3, which will use the tagline "DS3: Enlightened clean,” could reduce impact on the environment.
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