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Legacy Brands Losing Market Share

  • Axios, Monday, July 15, 2019 9:38 PM
Once-iconic brands like Oscar Mayer, Campbell's and CoverGirl are losing market share as consumers' tastes change.”The challenges facing well-loved brands reflect shifts that aren't likely to swing back in their favor,” according to Axios. “As older companies scramble to keep up with upstart competitors, they are introducing more modern product lines, like ones with plant-based ingredients.”

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