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Coke Seeks Optimism from 'Magnificent 5' Agencies

Coca-Cola has finally unveiled M5, a design project that asked five design groups from five continents to "create and share visions of optimism." The result, at www.them5.com, is a collection of unbranded short videos from Caviar (Japan), The Designers Republic (U.K.), MK12 (U.S.A.), Rex & Tennant McKay (South Africa), and Lobo (Brazil). Each agency created a 3- to 5-minute short film set to music from an up-and-coming music group, including Towa Tei, Citizen Bird, Guided by Voices, Fischerspooner, and The Flaming Lips.

Read the whole story at ClickZ, September 14, 2005 »

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