Retailers need to intensify branding and personalization in e-mails to snare more customers, according to a study released at Shop.org conference in Las Vegas this week. Silverpop, Atlanta, studied
175 retailers' e-mail marketing programs and found that 48 percent included neither the brand nor the company name in the subject line of their e-mails. Fewer than one-third included either the
company or product name in the subject line.
Read the whole story at DMNews.com, September 16, 2005 »
