National Geo Rushes Katrina Special, Forgoes Ads

  • September 21, 2005
National Geographic Magazine will publish its first special edition without advertising this Friday in response to Hurricane Katrina's battering of the Gulf Coast and New Orleans, it was announced on Tuesday.

The issue is the fruit of a media partnership between the magazine and The Times-Picayune of New Orleans, The Dallas Morning News, the Austin American-Statesman, The New York Times, the Associated Press, Agence France-Presse, Reuters, Getty Images, and Knight Ridder/Tribune. All involved have agreed to donate images and reporting, so the full net proceeds of the edition will go to benefit hurricane victims.

Although National Geographic story development takes between six months and two years, this special edition will be publishing after only two weeks in the works.

--Michael Deibert

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