A big campaign for a new venture from Time Warner demonstrates again the growing importance of computer gaming for Madison Avenue. GameTap, being sold by the Turner Broadcasting System division of
Time Warner, is available to subscribers who download and install software from a Web site (gametap.com). The site also features free original content like video clips and e-mail cards. Turner
Broadcasting is offering a two-week free trial of GameTap, after which most subscribers will pay $14.95 a month. The budget for the campaign, carrying the theme "Expand your playground," is estimated
at more than $50 million.
Read the whole story at The New York Times, October 17, 2005 »
