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AARP Wants You (to Buy Its Line of Products)

For a 47-year-old advocacy group, AARP is acting a lot like a for-profit corporation these days. But now, more companies are waking up to the fact that the 76 million baby boomers - those born in the United States from 1946 to 1964 - are moving into old age in huge waves. Indeed, some 10,000 boomers turn 50 every day, and they are entering their later years with bulging wallets and a sense of adventure.

Read the whole story at The New York Times, October 28, 2005 »

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