The
San Francisco Chronicle last week published a thorough report on the social networking phenomenon and how it's changed the nature of what we call friendship. People literally manage their
friendships now, using different applications or Web sites, which need to be funded via advertising. The targeting opportunities for investors and advertisers are huge, with myriad social networking
sites out there for countless subgroups. However, the article focuses on the latest darling of the social networking sphere: Facebook, which started last February and has now skyrocketed to become the
11th most visited site on the Web.
Read the whole story at SF Chronicle »
