- Mediaweek, Wednesday, November 2, 2005 11:02 AM
XM and Sirius are fighting over satellite radio market share numbers posted this week by NPD Group,
Mediaweek reports. The NPD report claims that Sirius had captured 56 percent of sales in
September, narrowing the gap on market leader XM, but the NPD study was based on incomplete retail data. XM actually added more subscribers than Sirius in the third quarter, increasing its market
share to 59 percent. However, with Howard Stern waiting in the wings, Sirius could catch up at the beginning of next year.
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