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Miller Jumps On Specialty Brew Bandwagon

  • Brandweek, Wednesday, November 2, 2005 1:51 PM
Yes, it seems as though another trend is afoot. This one is about huge breweries like Anheuser-Busch and Miller introducing limited time "specialty" beers. Miller is the latest to join the fun with the upcoming launch of its 1855 Celebration lager as part of a $3 million TV campaign via hotshop Crispin Porter Bogusky, Miami.

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