Social network providers are beginning to realize that their valuable user bases provide convenient launching pads for new and established brands. According to
The Wall Street Journal,
MySpace.com has recognized this and taken it a step further by deciding to launch its own record label. Called MySpace Records, the new venture debuts today with Vivendi Universal SA as its first
major partner; its Interscope Record label is home to Eminem, Gwen Stefani, Black Eyed Peas, Weezer and U2. Interscope has used MySpace.com before as a launching pad for its clients' albums in the
past, creating profiles with promotions and free downloads, accessible to MySpace.com's 35 million users. MySpace's first record, "MySpace Record Volume 1," is a compilation of established Interscope
and unsigned acts popular with the MySpace user base.
Read the whole story at Wall Street Journal »
