At a time when traditional media companies continue to scoop up smaller, but growing, Internet firms, iVillage, a publisher of several women's community sites, is considering putting itself up for
sale. The New York-based company has hired investment bank JPMorgan Chase to explore a possible deal that iVillage hopes will fetch $700 million. The publisher's properties include iVillage.com,
Women.com, Ast-rology.com, and gURL.com. Last year the company reported net earnings of $2.75 million on sales of $66.9 million. News Corp. and Viacom are among potential buyers.
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