Marketers are not just buying ads on podcasts, some are actually producing podcasts featuring their products and services, notes
Business Week. Whirlpool, a manufacturer of home appliances, has
recently started producing podcasts of interviews with families about the issues affecting them. The company notes that the effort is more about connecting with consumers and providing information
than merely pushing products. Pet food maker Purina also has converted a radio show featuring interviews with veterinarians and pet owners into a podcast. Virgin Atlantic Airways has started producing
a travel guide about the 20 destinations it flies to, and Simon & Schuster Inc. also produces a podcast featuring interviews and other snippets. As interesting as these early-days efforts may be,
analysts wonder whether consumers have the stomach for regularly listening to what companies have to say about their products on the Web or on their mp3 devices.
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