• Adweek, Tuesday, November 8, 2005 3:45 PM

In the latest indication of how much advertisers and users like casual gaming, a leading online gaming hub is launching a new product that places live ads on billboards and signage in a game. The announcement came from Shockwave.com, which already counts major brands such as McDonald's and Honda among its clients. The company said the new ads would appear on a game called Switch Wakeboarding and that several additional games will be added to the network in the coming months. Executives also said Sprint, SBC Communications and Sony Pictures have already signed up for the new product.

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