Internet users are increasingly watching TV online, according to a new study by Points North Group. The study, presented at Ad:Tech Tuesday by Points North President Peter Storck, revealed that 16
percent of online users visit television networks' Web sites or shows at least three to four times a week, while 12 percent watch entire TV shows at least that often. Other findings were that 20
percent of Internet users watch video news segments online, 13 percent view movie previews online and 5 percent download movies. The study, conducted with Horowitz Associates, was based on a survey
of nearly 1,100 people.
-- Wendy Davis
