- DM News, Wednesday, November 9, 2005 3:45 PM
Marketers and retailers are not paying enough attention to targeting the Hispanic market via the Internet, according to
DM News. The magazine says that last year marketers spent more than $3
billion targeting Hispanics in America, but only a small fraction went toward online advertising. The bulk of the spending was earmarked for print, radio, and TV. This is a mistake because with annual
incomes exceeding $100,000, Hispanics are among the fastest-growing upwardly mobile segments of American society.
Read the whole story at DM News »
