• Ad Age, Thursday, November 10, 2005 11:55 AM

When it comes to advertising, bloggers are apparently more discriminating than most. During a recent panel at the Ad:Tech conference in New York, Nick Denton, head of Gawker Media, told attendees he would reject an ad from Wal-Mart. Other panelists agreed with Denton and added that they also encourage their readers to critique the ads they do allow on their sites. Those criticisms are then directly routed to the advertiser. The session was called "Blogvertising Opportunities," and Denton was joined by Shawn Gold, vice president-sales and marketing at Weblogs Inc., among others. Panelists said the newest trend is getting bloggers involved in creating ads before they run. Whatever you do, don't leave creative up to the marketer alone, they said. The session was one of the most well-attended at the three-day conference, drawing a standing-room-only crowd.

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