TheDeal.com published a rant yesterday telling traditional media moguls to get over their control issues with respect to consumers and employees. The editorial says the ages-old top-down process of
decision making is too slow and lumbering for a big corporation to stay apace with companies like Google and Yahoo! New efforts to buy into new media--such as News Corp's recent spate of online
company acquisitions--are short-sighted and desperate. For those old media companies able to transition to a wired world, there is an irony: the media mogul at the top will have had to cede his
heavy-handed, top-down power in order to be successful--such is the nature of the enormous and fast-moving Web. As one analyst notes, "One thing we do know is that with new media, decision making is
from the bottom up. Successful sites are all about community." This underscores a big problem for bulky old media companies looking to transition to the future, according to the article.
Read the whole story at TheDeal.com »
