• NY Times, Friday, November 11, 2005 12:15 PM

The organization responsible for the Daytime Emmy Awards is adding a category for video content produced on portable devices, according to The New York Times. This includes cell phones, iPods, and portable gaming devices like Sony's PSP. The portable category will be added to the Emmy shows produced by the National Academy of Television Arts and Sciences for news and documentary, business and financial reporting, and daytime television, but not the prime-time Emmy Awards. The academy said it wants to draw attention to what is a rapidly growing industry, especially among teenagers. However, video content is not yet widely produced on portable devices, although there are a few examples. Apple has recently announced a deal with Pixar to create six short films to debut on the video iPod, News Corp. created a series of videos for cell phones based on TV series "24," and MTV Networks is also expected to introduce "Samurai Love God," an animated series on mobile phones.

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