Yahoo! Inc. has announced an agreement with Arnold MPG, a division of MPG USA, the $3.4 billion media buying and planning agency network, part of the MPG network owned by Havas. Under the terms of the
agreement, Arnold MPG has made a commitment to purchase media and promotional programs for clients on the Yahoo! network of properties. Through this commitment, Yahoo! and Arnold MPG intend to develop
marketing programs for Arnold MPG clients including industry standard media units, broadcast services, special promotions including roadblocks on Yahoo! properties and enhanced research and analysis
services.
