• Women's Wear Daily, Friday, December 2, 2005 11:05 AM

Call it a case of coincidence if you will, but industry observers were nevertheless amused, if not thoroughly surprised, when it was revealed that Martha Stewart Living Ominimedia and Time Inc. were both recently contemplating the launch of similar magazines bearing the exact same name--Blueprint.  The lifestyle magazines, aimed at young women just getting started in life, may never see the light of day.  Time Inc. has passed on the concept. MSLO has not yet made a final decision, although Martha Stewart herself referred to the magazine on "Larry King Live" last week. One kicker in all of this:  The team that pitched Blueprint to Time Inc. president Ann Moore was comprised of editors from the company's Real Simple; the group developing Blueprint at MSLO includes a trio of former Real Simple staffers.  Each group maintains that that the similarities are merely coincidental.

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