Google's latest AdSense feature is drawing the ire of certain publishers in its network, according to MarketingVox. The search network provider last month began placing an "Advertise on this site"
link next to all of its placements on sites using AdSense, which many publishers complain is actually taking business away from them. The program actually brings potential advertisers away from the
site they wanted to buy advertising from and into AdWords, where they're presented with a list of sites the program says are relevant based on keywords they enter. A second problem, publishers say, is
that Google's link makes it seem as though Google sells all the ads on a publisher's site, luring away display advertisers and thus compromising their sales efforts.
Read the whole story at MarketingVox »
