A new study shows that young people greatly prefer Internet radio and their iPods to terrestrial radio. The Bridge Ratings study, which asked 2,000 people aged 12 to 24 about their music preference,
found that 54 percent prefer Internet radio to broadcast radio, while 85 percent would rather listen to their mp3 players than radio. Moreover, 72 percent of those sampled said they hear new music on
the Internet, while just 31 percent said they are exposed to new music on the radio. What's more, 54 percent said they couldn't name one radio station in their area that plays their favorite music.
Half the respondents said they listen to Internet radio, while 35 percent spend at least an hour a day with this medium. Of those who have mp3 players (some 70 percent of the total), 34 percent said
they listen to those players two hours a day or more. Troublingly for satellite providers, a paltry 2 percent said they listen to satellite radio.
Read the whole story at Billboard Radio Monitor »
