The public database company InfoUSA has tapped Accipiter for its ad management program, which incorporates real-time tracking and demographic targeting, the companies announced Wednesday. InfoUSA is
purchasing AdManager Hosted, an outsourced program that allows companies to access Accipiter's AdManager program without directly installing it on their in-house systems. The tools offered by
AdManager include the ability to dynamically update ads displayed on the sites, and to swap out low-performing ad units for higher-performing ones, as well as targeting ads toward users based on user
behavior or specific demographic data that InfoUSA has access to. Additionally, CareerSpecific, a company that hosts online career boards for the employment and recruiting industries, has also agreed
to employ Accipiter's AdManager Hosted.
--Gavin O'Malley
