Diamond Foods' Emerald Nuts, which has purchased an ad in this year's Super Bowl, also will run online ads on Yahoo!'s home page for several weeks before and after the Feb. 5 football game. Goodby,
Silverstein & Partners of San Francisco created the ads and handled the media buy. Print ads also will appear in
The New York Times and
USA Today for the 10 days preceding Super Bowl XL,
and will feature artwork by cartoonists J.C. Duffy and Jack Ziegler, whose work has appeared in
The New Yorker. The online ads, scheduled to appear from Jan. 23 through Feb. 26, will direct
visitors to the Emerald Nuts Web site, where they can see the new print ads and participate in a contest.
--Kristin Sidorak
