• by Gavin O'Malley  @mp_gavin, January 16, 2006

Contextual video ad network Tremor is now offering pre- and post-roll ad services to advertiser and publisher clients, made possible by the recent acquisition of technology provider Dynadco, the company announced Friday.

ARG Holdings' Tremor Network has been selling contextual auto-expanding ads since January of last year, but video was not an option for advertisers until this past July, according to Tremor's co-founder, Jason Glickman. Tremor's network gives advertisers the option to deliver 15-second to two-minute videos automatically, or allow users to initiate videos themselves with a "click to play" feature.

"We're seeing huge demand from retail, entertainment, the auto industry, wireless tech, and technology in general," said Glickman. He declined to name any sites that presently carry Tremor's video ads.

Dynadco founder and Chief Executive Officer, Jesse Chenard, has been named chief technology officer of Tremor Network. Chenard will continue to have day-to-day operating and management responsibility, and will provide technical, operational, and strategic direction to Tremor Network's video advertising platform and services, according to Glickman.

Last summer, Tremor appointed a new director of sales--entertainment industry veteran Helen Chung--to head up efforts to find advertisers for the network. Chung came over from Hollywood Media Corp., where she served as vice president of national sales for Hollywood Media properties such as MovieTickets.com, Hollywood.com, and Broadway.com.

Along with the hiring of Chung, Tremor acquired New York design boutique Asphalt Jungle, to shore up its creative capabilities. Asphalt Jungle's clients have included Sara Lee, Marvel, Unilever, and the American Museum of Natural History, among others. It offers services including graphic design, gaming, animation, Web site creation, and interactive banner ads.