E-Books Are Most Popular With Voracious Readers


More than half (54%) of U.S. consumers said they had read at least one book in 2023, and the format of those books varied by reading frequency, a survey by researcher YouGov found. Physical books were most popular among the general population of readers, but avid readers tended to choose …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications