Broadcast TV Has Broadest Reach Among American Adults
- by Robert Williams , February 14, 2024
Broadcast television provides the broadest reach among U.S. audiences of any media platform, according to a recent study by trade group TVB.
Its research found that broadcast television reaches 80% of U.S. adults, putting it ahead of email (65%), internet search (59%), social media (58%) and cable television (56%).
Four …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
