CBS Radio Tries New "Altitude"

  • March 7, 2006
CBS announced Monday that it was renaming its radio marketing strategy group--previously Infinity Solutions and Beyond (ISB)--the CBS Radio Altitude Group. Beyond the name change, the switch also involves a personnel shuffle, as Stefan Willimann joins the division as vice president of strategic sales and marketing. Before joining CBS Radio, Willimann was vice president and regional director for Internet ad firm WorldNow.

--Erik Sass

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