ANA: Eight in 10 Marketers To Increase Web Spend

  • March 23, 2006
Eighty percent of advertisers say they will spend more of their budget on Web advertising, with 68 percent saying they intend to consider search engine marketing, according to a new study by the Association of National Advertisers and Forrester Research, Inc. The study, based on a survey of 133 national advertisers, also found that 78 percent of advertisers feel that traditional TV ads have become less effective in the last two years.
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