Courvoisier wants its customers to look good while sipping its famous brandy. To achieve that goal, the company is offering a new sweepstakes promotion as part of an extensive marketing campaign that
offers winners a new designer suit. It's called the "Upgrade Your Style" promotion and it includes clothing accessories and a trip for two to New York City where ten grand-prize winners will have a
photo shoot in the new suit, a group dinner and $800 to spend. The sweeps builds on Courvoisier's latest marketing campaign, dubbed "Earn It," which began one year ago in print and out-of-home. The
tagline coveys the message to consumers that they have earned the right to reward themselves with the luxury to enjoy Courvoisier everyday, said Allen Spence, brand manager for Courvoisier. Entry
forms are found at retail on bottle necks of Courvoisier V.S.O.P or Courvoisier V.S. The contest ends in June.
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