MPG Gets Mileage With International Truck Account

  • April 6, 2006
International Truck and Engine Corp. has tapped Havas' MPG unit to handle media planning and buying. The assignment, which follows a review, will be handled out of MPG's Chicago office. International Truck and Engine is the operating company of Navistar International Corp. Creative is handled by Chicago-based Bagby and Company. Both media and creative were previously handled by the Minneapolis office of Fallon. Billings were not disclosed.
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