Not many people can catch Reggie Bush, the superstar running back for the University of Southern California Trojans who is expected to be the No. 1 pick in the National Football League draft later
this month. However, Subway Restaurants has managed to snare the Heisman Trophy winner with a new celebrity endorsement deal. The deal was Bush's first, but many more are sure to follow. Bush's
agent, Mike Ornstein of SportsLink, says he's juggling a dozen offers for his client, ranging from soft drinks and cell phones to cars and candy. "He has the looks, the personality, the talent. He
doesn't drink, doesn't have tattoos. The sky's the limit with Corporate America," says Ornstein, who's also a Reebok consultant. The Subway deal calls for Bush to be featured on the
SubwayFreshBuzz.com Web site, which is scheduled to go online Saturday. It will include his unscripted postings on the draft and sudden fame, live chats with fans, and behind-the-scenes videos of him
working out with quarterback Matt Leinart, shopping for a BMW, and hanging with friends. "It will be a backstage pass come to life. Reggie could be the kind of performer that comes along once in a
generation," says Tony Pace, CMO of Subway. Bush will also star in his own national ad campaign.
advertisement
advertisement
Read the whole story at USA Today »
