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AIG Signs Sponsorship Deal With Top British Soccer Team

  • Reuters, Monday, April 10, 2006 12 PM
American insurance company AIG has inked a deal worth almost $100 million to have its name appear on a famous British soccer team's jerseys over the next four years. The deal with the team, Manchester United, is believed to be the biggest of its kind in British soccer. "This is a deal that is right for Manchester United and it underlines our position as the world's leading club," the team's chief executive, David Gill, said. "AIG's global operations compl[e]ment our great fan base and we are excited about the global prospects this relationship brings." Manchester United is owned by American billionaire Malcolm Glazer and his family, who purchased the team for more than $1 billion last year, in a move that rocked British soccer circles.

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